On Cultural Exports
Posted in India, This blog on 02/21/2009 02:14 pm by JamesA week or so ago, the calm of Sula Wines was taken over by the frantic bustle of Bollywood, as megastar-cum-cricket-moghul Shilpa Shetty and her film crew descended on the vineyard for the making of the forthcoming film “The Desire”.
Sadly, we arrived after her first session and had a dinner appointment that meant we missed her evening appearance – so for the duration of our stay, she was locked safely inside her star-spangled trailer. (But she looks like this – you’ll get the idea)
All our usual haunts (the wine bar, the amphitheater, the restaurant) were fully transformed with lights, cables, makeup tables, a cast of thousands dressed up to the nines, and – strangest of all – what appeared to be a gang of American backpackers drafted in as fully-disguised extras.
Which also got me thinking. I was intrigued to read that the film is a joint Indian-Chinese production. It’s well known that Bollywood is a larger industry than Hollywood, and of course brilliant Chinese film-making and showmanship has already become a powerful export.
So forget the dynamics of their respective economies and three-way nuclear chess. Film-making, and its accompanying phenomenon, cultural imperialism, are two particular barometers of the rise – and decline – of modern empires.
(But perhaps there are ancient prototypes too. Did I mention the restaurant was Italian?)
Anyway. Back to Shilpa.



